Creativity is not everyone’s forte. But saying that doesn’t mean that one mustn’t try a hand at it. There are plenty of custom boxes that can inspire you to launch one for your brand too.
Customization refers to the art of constructing boxes specifically in sync with your brand’s image. With such intense rivalry out there, your brand needs a companion who can enhance the prominence of your products amongst the excessive noise.
But the question is: how do you create such charming boxes?
The answer may not be as complex as you would have imagined. With minimum effort and a pinch of creativity, you can too design the most apt boxes for your brand identity. The cherry on the cake is that there are plenty of outsourcing options available to get you through the styling process with comfort.
Moreover, some golden tips are mentioned further in this article that would simplify the procedure and make it more achievable than you might think!
Here you go:
Captivate the core customers
The first thing you need to get sorted is your target customer group. In simple terms: who are your customers? Answering this would enable you to design the boxes accordingly and entice your particular client base. Many factors regarding this need to be assessed including:
- The age of your buyers
- The location you intend to sell and distribute your products.
- The cultural norms there.
- The essence of your items.
The first four lay the basis on which suitable packaging boxes can be constructed. Buyers would definitely take a second look at your products when they see them boxed in line with their preferences. The last one is important to style the boxes to effectively pass through the shipment process as we see next.
Fit the box within your branding
As discussed, the boxes must be aligned with your products in terms of the precise size and form. You must have come across products packaged in innovatively shaped boxes and that helps to capture attention instantly. Your brand could benefit from this impulsive behavior by choosing an offbeat box cut or shape. There are several box types to pick from. Such as:
- Folding cartons
- Corrugated boxes
- Display boxes
- Auto-lock boxes
- Gable boxes
- Sleeves, among others
Picking an offbeat shape can divert focus onto your brand image and help the customers to retain it far longer than normal. Also, creating boxes of good sizes means that the products remain safe and incur fewer damages. The unique appearance and secure parcels would lead to happy customers who come back for more!
Generate a good brand perception
Once you have manufactured your well-researched products, what next? Well, marketing them appropriately can change the whole game for you.
The reason is that clients are unaware of who you are as a brand what is it that differentiates you from the rest. Only your marketing techniques can educate them on this. Custom boxes are a large part of branding. They take your brand image forward and place you among coveted brands at stores.
You must be consistent in imprinting your branding on all promotional gizmos including the boxes. Only then your buyers would recognize your brand in an instance. Boxes that do not tell of their producer get snubbed for the ones that do!
Your boxes can inform the clients of what is inside by graphic displays and engross them via interesting color schemes and texts. Customization opens doors that let you be as artistic as you want or craft the boxes with the free templates provided by professionals. Either way, you are in for a memorable time that is sure to give you productive results.
Think about your environmental responsibilities
Your packaging is a way of telling your customers about how seriously you consider lessening the carbon footprints. By taking in materials like Kraft paper, corrugated stock, and alike, you can convey this facet of your brand effectively. This may not be considered premium but is a basic customer requirement to get to know your brand more closely.
The modern era has changed the perception of shopping. Customers are more aware of their activities and the impact they have on the planet. Hence, by projecting a responsible brand image, you can decrease your emissions and get your products easily sold out at the same time. Further proving useful, the said materials are cheaper to acquire and can be reused multiple times. It is a gamut of advantages rolled into one eco-friendly box!
Keep it basic
With all the options of customization in the world, it is best to keep it as simple as you can. Over-the-top features and too much content can kill the spirit of branding. You only need to convey the amount of info that customers can easily consume. Too many details can be as disastrous as too little content. You need to strike an effective balance to be able to communicate well without compressing a lot into one little box.
Customers are generally tired of marketing campaigns. Your brand needs to stand different by letting the info reach your buyers in distinct ways. The boxes say a lot about the brand. You need to keep the details short and to the point without taking too much of the reader’s time. This boosts the customer interest in your products as they get to see all the required details and not be bored by the boxes. Also, you should decide on the color scheme that matches your products and the overall brand’s personality. This way the boxes can reflect your branding elements and not be over-indulgent. The boxes should speak favorably about your brand image and not be dull to be overlooked by customers. Carrying out a customer survey in this regard can help you pick the best designs for your custom boxes.
Build a relatable brand image following the tips above. Use these to be in touch with your buyers with productively made patterns.