Instagram is one of the biggest social media giants out there. Instagram launched in 2010 and since then it has come a long way. From being solely for pictures, now every business in the world uses Instagram. It is also well integrated with other social media sites which means sharing content happens a lot from one to another.
Now let’s talk about QR codes. QR codes have been around for some time now and they proved themselves useful in a variety of situations. They are convenient to use as only a single scan will lead people to information. For example, you see a job posting and need to visit the company’s site. The company has included a QR code with the posting and by simply scanning the code you are taken to the company’s website.
QR codes are incredibly useful and businesses have been adopting them in their own unique ways to benefit them. Instagram has also integrated QR codes into their platform and below we’ll go through everything you need to know.
Use Your Instagram QR Code
The QR code is a relatively new feature on Instagram. In 2019, only Japan had this Instagram feature but by August 2020 it was made available to the rest of the world.
Instagram has given every Instagram account a unique QR code. Anyone can visit the account through this QR code and all it takes is a single scan from any phone. The said person is then landed on the Instagram account and can browse through the content of the account.
This was a smart move by Instagram and although it’s a little late to the party, it makes things a lot more convenient. The QR code makes it easy for people to land on an account. Instead of typing the account’s name and then searching for it among several others, scan the QR code and you are lead straight to the account.
How to Locate The Instagram QR code
The process is almost the same for both platforms, however, we have listed the steps for both to get your Instagram’s account QR code.
For Android Smartphones
Tap the Instagram icon and open the app on your phone. Visit your profile and then tap on settings. There you will see an option to access your QR code.
For iPhone Smartphones
Tap the Instagram icon and open the app on your phone. Visit your profile and tap on the three lines on the top right-hand corner. here you will see an option to access your QR code.
This code can now be used to direct your friends to your Instagram account without them needing your account name. Businesses can benefit greatly from QR codes as they can be printed and included in flyovers, leading traffic to their accounts where the Instagram followers can visit conveniently.
These QR codes are also customizable. You can personalize your QR code according to your own tastes, adding in an emoji or a background.
How QR Codes for Instagram Work
The process is similar on both iPhone and Android. Users of both platforms will need to scan the QR code and they will be asked which application to open the QR code. The users can then choose if they want to open the Instagram account on their browser or the native Instagram app.
Where to Use Instagram QR Codes?
There are a variety of situations where QR codes can be used. Here are some listed below:
Since a pandemic is going on, it’s better to avoid physical media. So instead of giving out printed menus, customers can just scan a QR code and land on a site displaying the menu. What’s even better is that this site can then be updated throughout the day as different items become available on the menu.
Bookings or Appointments
Instead of typing the address of a site, just scan the QR code and you will be taken to the dedicated place to do your booking. This can be used for a variety of situations such as a doctor’s appointment or a dinner reservation.
Promos can be messaged to your followers with the QR code taking them directly to your site or new followers can scan the QR code to get to your account where you can run limited promotions.
The benefits of QR codes are endless and Instagram’s implementation will help both businesses and regular users to get what they want without the extra effort.