In the popular narrative, content marketing and SEO have become so popular that they alone occupy many discussions surrounding digital marketing.
The reason for this trend is fairly obvious. While content marketing has spread its influence across every sphere of digital marketing, SEO has remained the bastion of organic growth despite many rumors suggesting it is dying a slow death.
While the roots of SEO go back to the beginning of digital marketing itself, content marketing represents a newer approach to digital marketing in general. The latter has grown in importance to now command courses of its own. In many SEO institutes across the spectrum, there are content marketing courses being offered.
In general, SEO courses themselves also offer students insight into the process of content marketing. From learning from a web tutorial to attending an SEO course in Delhi, the many techniques and benefits of content marketing are espoused clearly.
In this article, we will discuss how to make sure content marketing and SEO are in-sync in a digital marketing campaign,
Supplement Good Keywords to Power Good Content
The problem with solely working on content without paying heed to basic SEO principles such as keyword research is that the content is not easily discoverable.
Thus, without the right keywords at the helm, even quality content can be left undiscovered. The need in such a case is for content writers to identify certain scalable keywords which can be ranked quickly and driven up the search rankings list.
At the same time, quality keywords have to be implemented through good content as well. All the hard work put into finding great keywords can go to waste if those writing do not do justice to the write-up.
Improve Off-Page SEO Optimization with Content Marketing
Many tend to disassociate link building with basic content marketing techniques. Content marketing can be used as a great practice to boost the number of backlinks pointing to a given website.
For instance, guest posting is amongst the most popular link building techniques out there. However, it is difficult to convince most high DA websites to offer any space for a guest post. One way to make another website to come and ask for a guest post is content marketing.
By creating quality content which resonates with a large portion of the audience, digital marketers have the leverage they can use to extract high-quality backlinks.
Improve SEO metrics with Quality Content
Good content on a website is likely to drive up average time spent on website and lower the average bounce rate. Improvement in these metrics leads to search rankings of a website improving and traffic steadily growing.
The key here is content. If digital marketers manage to imbibe core content marketing ideas, the uptick in SEO metrics is likely to drive much more traffic to the website.
In conclusion, this article covered how SEO and content marketing are connected to each other. Anyone serious about digital marketing should consider these two very carefully as core techniques.
About Gaurav Heera
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for DelhiCourses, an institute known for its top digital marketing training in Delhi.